Become an expert in SEO & Copywriting
SEO Principles
Web Copywriting
Optimization
Overview
This intensive SEO & IA Web Copywriting course is designed to equip you with the skills and knowledge, necessary to become a successful professional in the field of content creation. You will learn to master the fundamentals of web writing, acquire technical skills, and understand how to write SEO-optimized content that attracts and engages readers.
SEO Principles
Developing key SEO skills, ensuring optimum visibility and technical best practice in SEO.
Copywriting
Master the art of persuasive writing, deep understanding of target audiences, and narratives.
Optimization
Master the principles of content optimization, keyword research, content strategy, and A/B testing.
Syllabus
What you’ll learn in this course
- Segment 1: Search engine optimisation (SEO)
- Module 1: Introduction to on-site SEO
- Module 2: Keyword Research
- Module 3: Website Structure
- Module 4: Content
- Module 5: SEO Audits & Tools
- Module 6: Off-site SEO
- Module 7: SEO in the age of AI
- Module 8: Local SEO
- Segment 2: SEO & IA web copywriting
- Module 1: Web copywriting: job, specificities, players and challenges
- Module 2: Web copywriting and search engine optimisation (SEO)
- Module 3: Writing web-optimised content: basic rules and techniques
- Module 4: Optimising content and web pages
- Module 5: AI-assisted writing
- Module 6: Integrating and publishing content in WordPress
- Duration: 5 months (2-3 sessions per week)
- Training Language: French & English
- Price: 400K XAF
Prerequisites
To apply for this program, students must meet the minimum following requirements:
- Good writing skills in French and a passion for writing
- Be curious and open to communication
- Excellent interpersonal skills
- A good level of general knowledge
- Motivation and passion for digital technology
- Proficiency in editing and word processing tools (Word, Google Doc)
- Have a laptop and a smartphone
- Be available and willing to follow the training course actively face-to-face
Elite Offices
Akwa, Douala
Location
Tutors
The Rodec Academy SEO & IA Web Copywriting Training is led by
Experienced professionals
Achille Talla
Senior Content Writer
Bello I’shiga
PBN Team Lead
Meet your tutors
🚀 Achille TALLA is an expert in SEO and IA web copywriting and will guide you through this elite course. Currently Content Team Leader at an international multi-awarded company and leader in digital marketing, he embodies excellence and passion in his field.
With over 7 years’ experience, he has built a solid and diverse career working with local and international agencies. His unique career path – freelancer, employee and agency manager – has enabled him to explore every facet of web copywriting. This rich experience gives him an in-depth, global view of the challenges and opportunities of this constantly evolving profession.
A pioneer in the use of generative AI and a fervent explorer of data-driven content, Achille is at the forefront of innovations in content marketing.
His commitment extends far beyond his career: passionate about sharing knowledge, he trains and supports the talent of tomorrow, convinced that web copywriting remains a promising profession in a resolutely digital world.
🚀 Hi! I’m Is’haga Bello, a self-taught SEO Specialist with over 4 years of experience. I specialize in developing and optimizing SEO strategies to boost organic traffic, improve rankings, and increase click-through rates. My expertise includes technical SEO audits, keyword research, on-page/off-page optimization, and multi-market campaigns in English, French, and Brazilian markets.
I’m skilled in tools like Ahrefs, SEMrush, and Google Analytics, and I bring a technical edge with knowledge of Python, HTML, CSS, and JavaScript. Fluent in English and French, I excel at translating complex SEO concepts into actionable strategies.
English 
Français