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Become an expert in SEO & Copywriting

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SEO Principles

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Web Copywriting

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Optimization

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Overview

Syllabus

Location

Tutors

Enroll

Overview

This intensive Digital Marketing & Strategy course is designed to equip you with the skills and knowledge, necessary to become a successful professional in the field of content creation. You will learn to master the fundamentals of web writing, acquire technical skills, and understand how to write SEO-optimized content that attracts and engages readers.

SEO Principles

Developing key SEO skills, ensuring optimum visibility and technical best practice in SEO.

Copywriting

Master the art of persuasive writing, deep understanding of target audiences, and narratives.

Optimization

Master the principles of content optimization, keyword research, content strategy, and A/B testing.

Syllabus

What you’ll learn in this course

SEO Principles
Web Copywriting
Optimization
  • Segment 1: Search engine optimisation (SEO)
    • Module 1: Introduction to on-site SEO
    • Module 2: Keyword Research
    • Module 3: Website Structure
    • Module 4: Content
    • Module 5: SEO Audits & Tools
    • Module 6: Off-site SEO
    • Module 7: SEO in the age of AI
    • Module 8: Local SEO
  • Segment 2: SEO & IA web copywriting
    • Module 1: Web copywriting: job, specificities, players and challenges
    • Module 2: Web copywriting and search engine optimisation (SEO)
    • Module 3: Writing web-optimised content: basic rules and techniques
    • Module 4: Optimising content and web pages
    • Module 5: AI-assisted writing
    • Module 6: Integrating and publishing content in WordPress
  • Duration: 5 months (2-3 sessions per week)
  • Training Language: French & English

Prerequisites

To apply for this program, students must meet the minimum following requirements:

  1. Good writing skills in French and a passion for writing
  2. Be curious and open to communication
  3. Excellent interpersonal skills
  4. A good level of general knowledge
  5. Motivation and passion for digital technology
  6. Proficiency in editing and word processing tools (Word, Google Doc)
  7. Have a laptop and a smartphone
  8. Be available and willing to follow the training course actively face-to-face

Elite Offices

Akwa, Douala

Location

Tutors

The Rodec Academy Digital Marketing and Strategy Training is led by

Experienced professionals

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Senior Content Writer

Achille T. N.

Senior Content Writer, Blue Window Ltd

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Senior SEO Executive

Bello I’shiga.

PBN Team Lead, Blue Window Ltd

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